![]() ![]() Thanks to the phenomenon, would-be travelers discovered the power of retreats: one-location immersive experiences focusing on holistic wellness. ![]() In 2020, staycation became one of the Words of the Year. I genuinely hope that their situation will improve soon so that the world can celebrate their many accomplishments." Beauty industry can be an effective goodwill ambassador for intercultural exchange. “Be it in music, sport, business, or other aspects of their lives, Iranian women are talented and relentless in pursuit of perfection, even under the existing restrictions. "Iran boasts a rich beauty heritage that spans centuries and is reflected in exquisite cosmetics know-how, artworks, poetry," reflects Iranian-American model and makeup expert Elnaz Golrokh. A nine-shade eyeshadow palette called Immigrant Girl has turned BODO Makeup into the first beauty brand with Iranian-American heritage and global sales.īODO Makeup color palette Courtesy of Bodo Makeup ![]() Iranian-American beauty influencer Shima Katouzian turned the story of her heritage into one of the biggest success cases. Social responsibility is part of brand DNA aligned with ethical consumer priorities. Then, Black Lives Matter and the war in Ukraine heralded corporate accountability makeover. We’re in the business of results, not trends.”įirst came Beauty’s gender-neutral revolution. “The beauty and wellness industry is not just a reflection of the zeitgeist, but an answer to real immediate and long term needs. We’re seeing a boom in interest in treatments like Red Light therapy, Hyperbaric Oxygen Chamber therapy, CBD treatments and lymphatic massages because they provide healing beyond the skin barrier," says Koretz. "People want to go deeper, they are unsatisfied with the surface level of things, literally and metaphorically. Isabella Koretz, founder of Ciel Spa Xenia Leoĭown the coast in Los Angeles, Isabella Koretz is noting similar changes among her Ciel Spa clientele in Beverly Hills. ![]()
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